Riverview Health Partners with Fifth Third Bank to Surprises Two Families of Babies Born on May 3 with $1,053 and Gifts

Fifth Third Bank celebrated its namesake day (5/3 on the calendar) by surprising the families of two babies born at Riverview Health with $1,053 to open a college savings account as well as gift cards and essential baby gifts.

“Riverview Health is proud to partner with Fifth Third Bank to provide young families with a great start for their new babies,” said Joyce Woods, Riverview Health Chief Nursing Officer. “We are excited to present the families with these gifts.”

“It’s truly an honor to welcome the newest members of our community,” said Mike Ash, Fifth Third Bank’s Greater Indiana Gateway region president. “We are thrilled to provide support to these young families and offer resources to take care of themselves, their little one, and future college savings.”

The families each received a gift box with instructions to receive a $1,053 gift card, which allows them to open a 529 college savings account in partnership with the Gift of College. Parents can redeem this through their state or an educational institution. 

The boxes also included a special welcome from INDYCAR Driver, Graham Rahal, who the bank additionally sponsors, a Fifth Third Day onesie, sleep sack, and hat, as well as self-care items for the mother. There was also a special gift to all of our nurses on-site filled with 2022 Rev chef’s baked treats as a thank you for all they do day in and day out.  

“This is so awesome,” said Madison Turner, the mother of Julian, born May 3, 2022. “The money and the gifts will be so helpful for our family.”